7 Advanced SEO Tactics to Use in 2019 [Updated 2023]
SEO Tactics – Hacks 2023
The SEO landscape is always evolving, and it would seem almost impossible to keep up with the latest trends. There are SEO Tactics (hacks) that could have been used back in 2019 to make your page appear at the top of the search engines, that may no longer work in 2023.
There are some hacks that could even end up earning your website penalties by Google, especially those that involve black-hat. As a result, it is important to stay on top of the SEO game, with the latest SEO Tactics on hand.
This is the best way to make your business an authority in its niche and to make sure that competitors don’t get past you in the SERPs.
- Get to know your users: This tactic involves understanding your target audience’s preferences, behaviors, and search intent.
Conducting thorough keyword research, analysing user data, and leveraging tools like Google Analytics GA4 can help you gain insights into your users’ needs and optimise your content accordingly.
In 2023, you can further enhance this SEO tactic by utilising AI-powered chatbots and voice search optimisation to cater to the evolving search behaviors of users.
- Leverage schema markup: Schema markup helps search engines understand the context and meaning of your website’s content.
By implementing structured data using schema markup, you can enhance the visibility of your pages in search results and potentially obtain rich snippets or featured snippets.
In 2023, it’s important to stay updated with the latest schema markup formats and leverage them for new content types, such as FAQs, how-to guides, and reviews.
- Expand the most popular pages: Identify your top-performing pages in terms of traffic and engagement, and work on expanding and improving them.
Add fresh and relevant content, update information, and optimize them for a better user experience.
In 2023, consider incorporating multimedia elements like videos and interactive elements to enhance engagement and user satisfaction.
- Send link juice to lower pages: Link juice refers to the authority passed from one page to another through hyperlinks.
By strategically interlinking your pages and directing link authority from high-ranking pages to lower-ranking ones, you can boost the visibility and rankings of the lower pages.
In 2023, focus on internal linking strategies that align with the content hierarchy of your website and ensure that the anchor text used is relevant and descriptive.
- Leverage infographics: Infographics are visually appealing and shareable content formats that can attract backlinks and social media engagement.
Create informative and well-designed infographics relevant to your industry or niche, and promote them on your website and social media channels.
In 2023, consider incorporating interactive elements in your infographics to make them more engaging and interactive for users.
- Leverage roundup posts: Roundup posts involve curating and featuring insights or opinions from industry experts or influencers.
By reaching out to relevant experts and incorporating their views into your roundup posts, you can attract their audience, gain backlinks, and establish your website as a valuable resource.
In 2023, consider incorporating different formats like video interviews or podcasts in your roundup posts to cater to various content consumption preferences.
- Cut the dead weight: This SEO tactic involves identifying and eliminating low-quality or outdated content from your website.
Regularly audit your website for pages with low traffic, high bounce rates, or thin content, and either improve them or consider removing them altogether.
In 2023, prioritise mobile optimisation and ensure that your website is fast-loading and responsive across different devices.
In addition to these SEO tactics, here are a few new SEO hacks for 2023:
- Optimise for voice search: With the rise of voice assistants and smart devices, optimising your content for voice search queries is crucial.
Focus on long-tail keywords and conversational phrases that align with how people speak and ask questions naturally.
- Prioritise mobile-first indexing: Given the increasing number of users accessing the internet through mobile devices, ensure that your website is optimised for mobile-first indexing.
Implement responsive design, improve page load speed, and optimize user experience for mobile users.
- Enhance user experience: User experience (UX) is a crucial factor in SEO tactics.
Pay attention to factors like site navigation, readability, page layout, and mobile-friendliness. Improve user engagement, reduce bounce rates, and enhance overall satisfaction to boost your search rankings.
- Focus on E-A-T: Expertise, Authoritativeness, and Trustworthiness (E-A-T) are important considerations for Google’s search algorithm.
Establish your website as a reliable source of information by showcasing credentials, providing accurate and well-researched content, and obtaining positive reviews and testimonials.
- Optimise for featured snippets: Featured snippets are concise summaries of the information displayed at the top of search results. Structure your content to answer commonly asked questions and provide clear, concise information that Google can easily feature.
Remember, SEO tactics should always align with your website’s goals and provide value to your users. Stay updated with the latest industry trends, algorithm updates, and best practices to ensure the success of your SEO efforts in 2023 and beyond.
SEO Tactics – Hacks 2019 [Updated 2023]
Original Article Published: March 2019
In this article, we are going to look at 7 advanced SEO tactics to use in 2019.
SEO Tactic #1. Get to know your users
When Google is ranking, it takes into consideration the information that is most valuable for the users.
This means that you also need to know what your users value the most, by using tools like Survey Monkey, Google Forms, Hotjar, and Survey Gizmo, among other tools.
Once you have the information about what users value the most, you can provide content, services, and goods that are most valuable to the users. By creating the best user experience, your website is more likely to get more traffic from Google.
Google relies on user metrics, whereby it evaluates the traffic going to your website and the way that users use the links.
This quickly shows Google the relevance of the content on your website, checking things like:
- Time on site
- Bounce rates
- Page views per visitor
- Load time
The reason for surveying the users is so that you can also address those matters.
Why are people spending very little time on your site?
Why are the bounce rates high?
These are the things that Google uses to rank your websites, and they also improve your convergence.
SEO Tactic #2. Leverage schemer mark-up
By schemer markup, we are referring to things like website reviews, that can either bring more business to your website or drive users away.
Many websites use WordPress, and to check the schemer markup here, they can use the Yoast SEO for WordPress plugin, which is easy to use.
SEO Tactic #3. Expand the most popular pages
Content marketing plays a major role in SEO tactics. There are pages that attract a lot of visitors as compared to others.
You need to take advantage of those pages and expand them.
You can use the keywords that are working best on those pages to generate long-tail keywords using the Ubersuggest tool. The long-tail keywords from Ubersuggest should then be used on those pages that are doing well. This will make the page attract even more users.
SEO Tactic #4. Send link juice to lower pages
As we mentioned before, there are those pages that generally do better than others.
We should use the pages that are doing well, to link to the ones that aren’t doing very well so as to give them more exposure.
The pages that aren’t doing so well will start ranking higher gradually.
SEO Tactic #5. Leverage infographics
Not just any infographics should be leveraged.
You should target to leverage advanced animated infographics.
These are more likely to reach wider audiences, meaning more traffic to your website.
Such infographics have a tendency of going viral and you might end up spending little or no effort in marketing them.
SEO Tactic #6. Leverage roundup posts
Imagine that you want to write a post about soccer. Inviting different soccer players and commentators to contribute to your post is likely to draw more users.
There is also the fact that these people will share the information, linking it back to your website. That is what we mean by leveraging roundup posts.
You will receive more, natural backlinks, and this will automatically make your website go up the Google rankings.
SEO Tactic #7. Cut the dead weight
There are those pages that just won’t do well, no matter what you try. You should prune those pages by getting rid of them, and you’ll realize that more traffic will go to the pages that are doing well, making them rank even better.
If you’re after making friends with Google so that it can rank your pages better, the advanced SEO tactics we have mentioned can get you there when done right.
Some things might not work for certain websites, while others work instantly. Havoc Digital Marketing is dedicated to helping you make your pages rank better so that you can get more business. Reach out and we will be glad to work with you.
Read this article in conjunction with Effective SEO : How to do Effective SEO, The Basics.