Insights
Practical thinking on SEO, LinkedIn, Google Ads and digital growth from the Havoc Digital team.
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Google May Soon Advertise an Offer You Didn’t Put in Your Ad
Here’s another Google Ads setting I think SME owners should know about. From 12 October, eligible advertisers could find Google automatically identifying…
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Your Next Customer May Search With a Camera
For most of Google’s history, SEO has revolved around words. This week, Google gave businesses another piece of the search puzzle. And…
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Your Customers Are Changing the Way They Search
Something interesting is happening to the humble Google search. It’s getting longer. New analysis of Google Ads search-term data through August 2026…
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Google Has Quietly Given SMEs Another Reason to Use Their Business Profile
There’s a small Google Business Profile update this week that I suspect will receive considerably less attention than it deserves. Google has…
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Google May Be Changing Your Advertising Campaigns This Month
If you’re an SME spending money on Google Ads, I’d suggest doing something fairly simple this week. Log into your account. Not…
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Google Just Finished Another Spam Update. I Wouldn’t Rush to Change Anything.
Google completed another global spam update in August. Whenever this happens, I know what comes next. Business owners see rankings move and…
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Case Study: They Cut Google Ads Spend by 74%. Leads Nearly Tripled.
I’m always cautious when I see digital marketing case studies promising spectacular results. Percentages are easy to publish. Context is harder. But…
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Google Is Removing Language Targeting – “I Think SMEs Should Pay Attention.”
Google has confirmed that from September 2026, language targeting will change for Search campaigns and the Search portion of Performance Max. Advertisers…
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How Much Does SEO Cost Per Month in Australia?
Introduction – SEO Costs When it comes to digital marketing, SEO (Search Engine Optimisation) is the backbone of any successful online strategy.…