Insights
Practical thinking on SEO, LinkedIn, Google Ads and digital growth from the Havoc Digital team.
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Your Marketing Agency Says Traffic Is Up 40%. So Where Are the Customers?
Imagine owning a shop on a busy high street. Every day, hundreds of people walk past your shopfront. The following month, foot…
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A Major Tech Company Stopped Advertising for Three Months. Nobody Noticed.
Case Study | Paid Search | Marketing Accountability Imagine spending millions every month on search advertising, only to discover that an entire…
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Case Study: 1,002 Conversions at $20 Each. So Why Was the Marketing Underperforming?
The business: Palmer Litigation, a US law firmThe challenge: High advertising activity, questionable lead qualityThe lesson: A conversion isn’t necessarily a customer.…
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Google May Soon Advertise an Offer You Didn’t Put in Your Ad
Here’s another Google Ads setting I think SME owners should know about. From 12 October, eligible advertisers could find Google automatically identifying…
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Your Next Customer May Search With a Camera
For most of Google’s history, SEO has revolved around words. This week, Google gave businesses another piece of the search puzzle. And…
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Your Customers Are Changing the Way They Search
Something interesting is happening to the humble Google search. It’s getting longer. New analysis of Google Ads search-term data through August 2026…
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Google Has Quietly Given SMEs Another Reason to Use Their Business Profile
There’s a small Google Business Profile update this week that I suspect will receive considerably less attention than it deserves. Google has…
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Google May Be Changing Your Advertising Campaigns This Month
If you’re an SME spending money on Google Ads, I’d suggest doing something fairly simple this week. Log into your account. Not…
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Google Just Finished Another Spam Update. I Wouldn’t Rush to Change Anything.
Google completed another global spam update in August. Whenever this happens, I know what comes next. Business owners see rankings move and…