Insights
Practical thinking on SEO, LinkedIn, Google Ads and digital growth from the Havoc Digital team.
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Google Has Quietly Given SMEs Another Reason to Use Their Business Profile
There’s a small Google Business Profile update this week that I suspect will receive considerably less attention than it deserves. Google has…
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Google May Be Changing Your Advertising Campaigns This Month
If you’re an SME spending money on Google Ads, I’d suggest doing something fairly simple this week. Log into your account. Not…
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Google Just Finished Another Spam Update. I Wouldn’t Rush to Change Anything.
Google completed another global spam update in August. Whenever this happens, I know what comes next. Business owners see rankings move and…
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Case Study: They Cut Google Ads Spend by 74%. Leads Nearly Tripled.
I’m always cautious when I see digital marketing case studies promising spectacular results. Percentages are easy to publish. Context is harder. But…
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Google Is Removing Language Targeting – “I Think SMEs Should Pay Attention.”
Google has confirmed that from September 2026, language targeting will change for Search campaigns and the Search portion of Performance Max. Advertisers…
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How Much Does SEO Cost Per Month in Australia?
Introduction – SEO Costs When it comes to digital marketing, SEO (Search Engine Optimisation) is the backbone of any successful online strategy.…
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What is the Basic Process of SEO?
Intro to the Basic Process of SEO:: Search Engine Optimisation (SEO) is a crucial component of digital marketing, aimed at enhancing a…
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How to Measure Facebook Marketing Success?
Q: How to Measure Facebook Marketing Success? A: The Importance of Measuring Facebook Success – Analytics and Insights Facebook Marketing Success: No…
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What Content Is Best For Facebook Marketing?
Q: What Content Is Best For Facebook Marketing? A: Engaging Content: The Heart of Facebook Marketing The Power of Engaging Content Creating…