Best Time to Post on LinkedIn – LinkedIn Marketing
Understanding the best time to post on LinkedIn can significantly boost your engagement and visibility on the platform.
This article compiles insights from various sources to help you optimise your LinkedIn strategy, particularly if you’re looking to schedule LinkedIn posts effectively.
Optimal Posting Times – LinkedIn Marketing
1. Buffer’s Insights
Buffer analysed over a million posts and found that the best times to post are weekdays between 9 a.m. and 5 p.m., with engagement peaking mid-morning, during lunch, and in the afternoon.
Specific optimal times include:
– Monday: 4 p.m.
– Tuesday: 4 p.m.
– Wednesday: 2 p.m.
– Thursday: 4 p.m.
– Friday: 1 p.m.
– Saturday: 10 p.m.
– Sunday: 7 a.m.
Friday is particularly strong for engagement, while weekends generally see lower activity.
2. HubSpot’s Recommendations
According to HubSpot’s 2023 report, the best times to post are Tuesdays through Thursdays from 10 a.m. to noon. Early morning (7-8 a.m.) and late afternoon (5-6 p.m.) are also effective periods, aligning with the start and end of the workday when professionals are more active on LinkedIn.
3. Metricool’s Analysis
Metricool suggests the following times for optimal engagement:
– Monday: 9-11 a.m.
– Tuesday: 8-10 a.m.
– Wednesday: 12 p.m.
– Thursday: 10 a.m.-12 p.m.
– Friday: 11 a.m.-12 p.m.
– Saturday and Sunday: 6-9 p.m.
Mid-week mornings are generally the most effective, while weekends are less so.
Special Considerations for Australia
For users specifically looking to optimise their LinkedIn presence in Australia, local time adjustments are crucial.
Align the recommended posting times to Australian time zones to ensure maximum engagement during local peak hours.
Scheduling Posts on LinkedIn – LinkedIn Marketing
To streamline your LinkedIn strategy, consider using the scheduling feature. This allows you to plan and automate your posts, ensuring they go live at the optimal times without requiring manual posting.
Here’s how to schedule LinkedIn posts:
1. Desktop:
– Click “Start a post” at the top of your LinkedIn homepage.
– Type your content in the “What do you want to talk about?” field.
– Click the clock icon to schedule your post.
– Select the desired date and time, then click “Next” and “Schedule“.
2. Mobile:
– Tap “Start a post” on your LinkedIn homepage.
– Enter your content and tap the clock icon to schedule.
– Choose the date and time, tap “Next“, and then “Schedule“.
You can manage and view your scheduled posts by clicking the clock icon again and selecting “View all scheduled posts“.
Understanding the best time to post on LinkedIn can drastically enhance your content’s visibility and engagement.
By leveraging the insights from Buffer, HubSpot, and Metricool, and effectively using LinkedIn’s scheduling feature, you can optimise your LinkedIn strategy for better results.
Articles in the Series:
LinkedIn Business Page: Maximising Your Brand’s Potential
LinkedIn Advertising: Getting Started
Best Time to Post on LinkedIn
LinkedIn Banner and Photos
How to Block Someone on LinkedIn
How to Delete Your LinkedIn Account
How to Cancel Your LinkedIn Premium Account
The Impact of LinkedIn on the Recruitment and Staffing Industry
For further details, you can visit the original sources:
– Buffer’s Best Time to Post on LinkedIn
