Online Market Research
[ultimate_heading main_heading=”SEO Case Study “40yrs in Business, Nil Online Reputation“” main_heading_font_size=”desktop:24px;” main_heading_line_height=”desktop:32px;” sub_heading_font_size=”desktop:18px;” sub_heading_line_height=”desktop:24px;” main_heading_margin=”margin-bottom:16px;” sub_heading_margin=”margin-top:16px;” margin_design_tab_text=””]Campaign Manager: Nic Hughes      Updated: 20th July 2017[/ultimate_heading]
[ultimate_heading main_heading=”SEO Case Study #306″ alignment=”left” main_heading_font_size=”desktop:18px;” main_heading_line_height=”desktop:24px;” main_heading_margin=”margin-bottom:16px;” sub_heading_style=”font-weight:bold;” sub_heading_font_size=”desktop:18px;” sub_heading_line_height=”desktop:24px;” margin_design_tab_text=””]Briefing:[/ultimate_heading]

The client designs and distributes an extensive range of high-quality power supplies, battery chargers and power converters to a national market.

In this SEO case study, the client wanted to achieve more organic traffic to the website and increase the overall online presence.

So, the strategy is to increase the Keyword Rankings in Google.com.au and therefore increase the volume of organic traffic to the site.

An SEO Health Report and Online Market Researchwere completed and analysed.

This is used to create the On-Page Recommendationsin order to strengthen the readability and relevance to the Target Keywords.

The strategy was proposed and the campaign ‘Power Supplies’ implemented.

The subsequent results are provided over an Eleven (11) month time period with initial Target Keywords benchmarked (February 2016).

[ultimate_heading main_heading=”SEO Case Study #306″ alignment=”left” main_heading_font_size=”desktop:18px;” main_heading_line_height=”desktop:24px;” main_heading_margin=”margin-bottom:16px;” sub_heading_style=”font-weight:bold;” sub_heading_font_size=”desktop:18px;” sub_heading_line_height=”desktop:24px;” margin_design_tab_text=””]Approach:[/ultimate_heading]

Link Building is a very important factor that search engines use to assess rankings and to detect Online Reputation.

It further improves a websites authority, relevance and popularity on a subject matter and by effect enhance it’s Online Reputation.

Although they had been doing business in the real world for over 40 years there were no websites linking to them or referencing them as a leader in the area of ‘Power Supplies’.

A monthly campaign with a clearly focused Link Building Strategy was put into effect.

This included;

See image above for May 2016, 90 days into the campaign showing a marked improvement in the Target Keyword rankings.

[ultimate_heading main_heading=”SEO Case Study #306″ alignment=”left” main_heading_font_size=”desktop:18px;” main_heading_line_height=”desktop:24px;” main_heading_margin=”margin-bottom:16px;” sub_heading_style=”font-weight:bold;” sub_heading_font_size=”desktop:18px;” sub_heading_line_height=”desktop:24px;” margin_design_tab_text=””]Result:[/ultimate_heading]

By September 2016, Seven (7) months into the campaign, Google.com.au was picking up on the monthly SEO work and the website is strongly moving forward in the rankings.

We can now see the majority of the Target Keywords showing up on Google.com.au First Page with Four (4) Position 1’s.

By having an SEO Strategy in place and sticking with it, the website is reaping the rewards, as the Target Keywords gain higher rankings (January 2017) and thus garnering a greater share of the click through from Organic Traffic.

Campaign Manager: Nic Hughes, nic@havocdigital.co
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