In this SEO case study, I will be covering the clients 10 target keywords, where they were in Google when we started SEO work and 7 months into the campaign.

I will also provide insights into the methods that were undertaken to move the keywords forward in Googles’ index and grow the websites authority online.

When the client first came to me, they were unsure of the best keywords to target.

• How much it is going to cost and
• How long is it going to take.

Before I could answer these questions. The first step I under took was to look at how Google was reading the website.

So I provided an SEO Website Report which you can get one here for free.

This enabled me to look at how SERPS were reading the website and show the various meta information on the page, such as;

• Title Tags,
• Meta Descriptions,
• Headings,
• Text to HTMLs ratio along with other relevant information.

Keyword Research was then conducted for the target category.

This showed the relative keywords;

• The monthly search volumes,
• The Competition and
• Costs per Click.

From here I was able to decide the best Keywords to target and what keywords would work best for Content Marketing and so on.

Once the Top 10 Target Keywords were confirmed, I then looked at where the keywords were ranking in Googles index via a Keyword Ranking Report.

We then used this as a Benchmark Google Rankings for the SEO campaign.

The On-Page SEO Recommendations were implemented within the first 30 days of the campaign.

The Link Building commenced and propagated on relevant themed sites;

• 250+ word Contextual Themed Articles,
• Video Links,
• Image Links and
• Citations built .

Solid movement in rankings in Google for the Top 10 Target Keywords, 30+ days into the campaign.

With further movement once the link building begins to be published across the web.  60 days into the campaign.

Upon the Link Build achieving some level of mass and traction, results were positive. 120 days into the campaign.

In conclusion, as you can see SEO is not a quick fix solution.

I see it as a way to increase a websites presence, authority and reputation online.

In turn being seen as the leader in a specific category.

Just like in the real world it takes time to become seen as the leader on a particular topic.

1. Do your market research and find out what are the top and most relevant keywords for your particular category.
2. Make sure your page is Search Engine Optimised with the relevant keywords.
3. Make sure you have a Backlink Strategy where you are consistently having websites mentioning your websites page on a monthly basis.

Now 7 months into the campaign (June 2017) the results speak for themselves.

Campaign Manager: Nic Hughes, nic@havocdigital.co