Adding Relevant Content:
In this SEO case study I look at how we improved this clients’ website presence via search engine results.
The client could not understand why their newly built website, after 6 months, was not appearing on page one in the search results and wanted to employ some professionals to take action.
After doing the Market Research, I identified that ‘Essential Oils’ was the main industry keyword.
I looked at the Search Volumes, Competition and Google rankings for ‘Essential Oils’.
Keywords within this theme, such as;
- Pure Essential Oils,
- Best Essential Oils and
- Essential Oils Australia,
These reflected more of what the over all business is about and not an individual product, we use those product keywords for the related inner pages.
I optimise the home page for the Generic Search Terms which added to the overall Domain Authority and Relevance.