In this SEO case study I will provide insights into the SEO strategy undertaken and the results from the strategy over a relatively short (SEO) time frame: August 2016 through to June 2017 (<10 Months).
This particular client was looking to improve their organic search results, as they had used an SEO service in the past, but was not happy with the results they were getting as it had been 6 months of spending $800+ pm and was not getting to Page one of Google.com.au for their target keywords.
It was safe to say the client was very skeptical and really needed some re-assurance to move forward with one of our campaigns, at the same amount they were spending before.
What I find quite surprising, is that a high percentage of prospective clients who come to me are not even aware of their best keywords to focus on.
Either that or they want to be on page one for e.g. green car, but their webpage is optimised for pink car.
Refer to our informative video on the ‘Basics of Keyword Selection’.
As a small business owner you may also find our article on “24 On-Page SEO Tips for Small Business Owners” an interesting read.