Author: Ben Miranda

ALT Attribute

The Importance of the ALT Attribute

[Updated 2023] ALT Atttributes aid in Google’s Ability better read your website Google has consistently emphasised the importance of descriptive ALT attributes for images to improve accessibility and enhance the understanding of web content. Here…
SEO Checklist

New Website – SEO Checklist

SEO checklist for new sites that aren’t ranking. So you have created a new website’, and you ask yourself; ‘I want to make sure that I’m doing all the right things in the right order’, ‘I’ve…
Digital Marketing Professionals

The Role of a Digital Marketing Professional

Digital Marketing Professionals promote services, products, or brands via electronic media. [Updated May 2023] Since May 2018, the role of Digital Marketing Professionals has continued to evolve and expand as the digital landscape has undergone…
Meta Description

The Importance of the Meta Description

[Update May 2023] Since May 2018, there have been several developments and updates in the field of SEO, including changes to Google’s algorithm and recommendations regarding meta descriptions. Here are some key ‘Meta Description’ points…
Title Tag

The Importance of the Title Tag

The Title Tag is a Valuable Component of On-Page SEO [Updated May 2023] Since April 2018, there have been several developments and updates in the field of SEO, including changes to Google’s algorithm and recommendations…
Facebook For Business

How to Create Your Own Facebook Business Page

Journey of a Thousand Steps Begins with One Facebook Post.. and a Facebook Business page!   Ah Facebook, the place to brag about your holiday, keep in touch with the family and garner some “likes”…
Best Directories for Backlinks

Business Directories for Backlinks [Updated 2023]

Best Directories for Backlinks [Updated 2023] The Current State of Business Directories: Impact on Online Authority, Exposure, and Google Rankings In the rapidly evolving digital landscape, business directories have played a significant role in shaping…
Effective SEO - Spiders

How to do Effective SEO, The Basics

How to do Effective SEO:  SERPS, Bots, algorithms, spiders, listings, schema metadata . . . You can be forgiven if you get befuddled with all these concepts. Well, your business partner might forgive you, but…
Focused SEO Strategy

Winning SEO Strategy in 5 Fundamental Steps

Having a clearly defined and understood SEO Strategy is critical to any Online Marketing plan. Whilst SEO and Online Marketing is an ever fluid landscape, having a documented SEO strategy will provide you with a…

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